Reporting into the Consumer Marketing Manager, and supporting the Digital Content Manager, the Marketing Coordinator will play an integral role in executing digital first campaigns that grow the Tastemaker brand across North America.
The day-to-day role involves supporting the Consumer Marketing Manager in working with key media partners, sponsors, and ticketing agents to ensure the smooth running of event campaigns. The role also involves supporting the Digital Content Manager in executing the content strategy across all digital channels (social, email and online) through excellent copywriting, asset management, and content creation.
The ideal person will be a savvy, food-obsessed digital native, who’s bursting with big ideas to bring to the table and very keen to learn. They’ll be an eloquent copywriter with a good sense of humour, have a real passion for food, and love attending events. Experience working on marketing campaigns is useful, but at the very least this person will be a big consumer of food & drink content, with a strong grasp of the digital landscape of food media. Predominantly based in Toronto, this role will also involve travel to all of the culinary hotspots that Tastemaker will be popping up in.
Responsibilities and Accountabilities
Support the Consumer Marketing Manager and Digital Content Manager in planning and executing a creative marketing strategy for Tastemaker events in Toronto, Chicago, Washington D.C and Nashville.
Support the Consumer Marketing Manager in the set up and delivery of Tastemaker ticketing, key media partnerships and marketing elements of major sponsorships.
Support the Digital Content Manager in creating weekly content plans – through industry research, copywriting and creating appropriate assets, in line with the overall content strategy.
Sourcing and collating marketing assets from all show partners (chefs, restaurants and brands), and support the delivery of digital content elements via internal marketing teams, designers and other content agencies
Support the Digital Content Manager in all elements of email setup including data management and template reskins/builds.
Identify social media opportunities and trends to increase awareness, as well as realise ad-hoc content and engagement opportunities
Monitor trends across digital and social media to improve the strategy where appropriate, feeding into Tastemaker marketing campaigns and event programming.
Collect and manage content (video and photography) at and around events to increase social media engagement and generate a buzz around the events.
Support the Digital Content Manager in reporting on all Tastemaker digital channels
Skills, Knowledge and Expertise
Excellent copywriting skills, and a strong ability to communicate with creativity, intelligence and a sense of humour to a younger audience.
A thorough understanding of social media with demonstrable experience in managing social channels
Enthusiasm in the digital landscape and a passion for proactive learning
Excellent project management and organisational skills
Experience of working to tight deadlines in a high-paced environment
Experience in marketing/social media/digital workplace is highly advantageous
Prior experience working on events and festivals is a bonus
Aptitudes and Personal Profile
Food-lover – A genuine love of food, drink and the culinary world.
Curiosity – Keen to learn and not afraid to ask questions.
Creativity – Relish coming up with new ideas, sharing them, and then bringing them to life.
Direct communicator – Can speak confidently and persuasively in person, email and on the phone; to our own team and our partners.
Multi-tasker – Enjoy the challenge of balancing numerous tasks at the same time, and able to pivot from one to the other based on priorities.
Flexibility – Understands the nature of events, and can work varied hours as needed.
Please send us your CV and a cover letter that includes an explanation of why your experience is specifically relevant to this role at Tastemaker. Show us your personal style – what makes you tick and why you think your next opportunity is here with us.